The pharmaceutical industry is in the midst of a major push to secure FDA approval for drugs to treat "female sexual dysfunction," including a public relations campaign to convince women that the condition is real in the first place.
"This is really a classic case of disease branding," said Adriane Fugh-Berman of Georgetown University, who studies drug marketing. "The messages are aimed at medicalizing normal conditions, and also preying on the insecurity of both the clinician and the patient".'
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