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Monday, July 27, 2009

Swine Flu Plc: Cashing in on the Pandemic

Sir Liam Donaldson, the Chief Medical Officer for England, hit the swine flu panic button last week, warning the outbreak is confronting the NHS with its "biggest challenge in a generation". But that didn't mean everyone caught up in the hysteria that has even seen stoical commuters accessorise their work outfits with face masks was panicking.

For dozens of companies, including giant multinational corporations and tiny internet quacks, the outbreak of swine flu frenzy has turned into a licence to print money. And plenty of it. The disease's explosive global advance has sent everyone from private citizens to national governments on a mass shopping spree to try to buy cures: catching swine flu might be not funny but anyone working for what increasingly looks like Swine Flu Inc is laughing all the way to the bank.

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