I don’t think this video deserves a full-length article but it is however worth mentioning. In an effort to “infuse life” into the music video world, MTV announced it would start funding the production music videos. LCD Sounsystem’s Pow Pow is therefore the first MTV-funded video and…it’s symbolic of the forces behind MTV. And it’s pretty blatant. So blatant that I’m not even needed to analyze it. But I still have a couple of things to say about it.'