Monday, January 24, 2011

Google Seeks to Weaken Search Engine Ranking of 'Content Farming' Websites

Google has announced that it is fixing flaws in its algorithm that allows search results to be spammed, while also planning to weaken the search-ability of websites referred to as "content farms." Matt Cutts, head of Google's anti-spam team, writes:

As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.'


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