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Wednesday, October 01, 2008

BT Rolls Out Phorm Web Tracking

Thousands of BT broadband customers are to have their internet usage tracked so they can be sent targeted online advertising in a final trial before the service is launched network-wide.
BT customers will be invited to take part in the trial of Phorm’s controversial advertising system Webwise from tomorrow.
BT and Phorm said in a statement: “Following successful completion of this trial and an appropriate period of analysis and planning, it is currently expected that Phorm’s platform will be rolled out across BT’s network.”
The trial was due to begin in March but has been delayed by technical problems and legal controversy.
Up to 10,000 BT customers will have their internet use monitored and categorised under the new trial.
Phorm’s online targeting service is designed to make advertising more relevant by taking account of all the websites a person visits, rather than just the content of a single web page.

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One more nail in the coffin of privacy and civil liberties!!!

If you are a BT broadband customer cancel your contract and move your account and tell them why you are doing it and if enough people cancel.... But of course you won't will you, you will just sit and moan and do nothing! Prove me wrong.

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