If the goal is to produce a dumb animal that will walk calmly into the slaughterhouse, then providing this animal with information would be grossly counterproductive.
This pamphlet is interesting, not because of its sophistication, but because of its audacity. The theories describe here are unoriginal, and many have been in use for decades already. A lot of this pop-psychology is really amateurish, but it reveals the contempt that the authors have for truth, the public, and public policy. The fact that this pamphlet is published by one of the leading propaganda firms advising the government of the UK on climate change “communications” gives you an idea of the attitudes of the elected officials who consume this garbage.
Remember: the future survival, health, and well being of humanity and the planet is a game. The rules of this game can be laid out on a few glossy pages by a team of hack PR shills regurgitating pop-psychology. This must be credible, because it is bought and paid for by major governments, corporations, and universities. As they say, “there is no rational man".'