Coca-Cola spends $2.8 billion a year in advertising to make sure its soda is seen as the most iconic American drink -- a beverage enjoyed around the world, virtual peace-building in a bottle. The company has spent 124 years polishing its image, but it took author Michael Blanding only 300 pages to tarnish that gleam. In his new book, The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink, Blanding details the sordid history of the company, from patent medicine experiment to multinational behemoth.'
Read more...
No comments:
Post a Comment
Thanks for your comment it is much appreciated.