SinoSweet is stepping up its activities in the UK this month with the opening of a new sales office for aspartame, which it believes will help sales of the sweetener in the face of rival sucralose.
SinoSweet claims to be the manufacturer of more than 50 per cent of the aspartame made in China, and to “enjoy major contracts with all of the world’s largest users”.
SinoSweet UK’s managing director Richard Stead said that the Chinese firm believes it will be able to provide the UK market with a “cost-effective, full flavour, alternative to sucralose”.
The aspartame will be supplied directly from China and stocks will be held in the UK.
Stead told FoodNavigator.com supermarkets have removed aspartame from own brands. However, because the own brands market share is not huge, there has been only a small loss for aspartame and overall there has been continued growth in its use.