Only one in four of the population say they trust television, a year on from a series of rigged competition scandals and editorial deception.
Research by consultancy Deloitte shows that over a third of the public do not trust television, with a further third expressing no view either way, while only two per cent "strongly agree" that they trust British TV.
Last year saw a spate of scandals on some of the BBC’s biggest charity shows, Channel 4’s Richard and Judy, ITV’s Saturday night shows and a mis-leading BBC1 clip of the Queen.
ITV was fined a record £5.67 million in May for cheating viewers out of millions of pounds in premium-rate phone-in competitions.
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