The American tobacco industry hired Bernays to convince women that they should smoke in public. By associating smoking with women’s liberation, he made cigarettes “torches of freedom.” In 1954, he conjured a communist menace in Guatemala as an excuse for overthrowing the democratically elected government, whose social reforms were threatening the United Fruit Company’s monopoly of the banana trade. He called it a “liberation”.
Bernays was no rabid right-winger. He was an elitist liberal who believed that “engineering public consent” was for the greater good. This could be achieved by the creation of “false realities” which then became “news events”. Here are examples of how it is done these days.'
Read more...
No comments:
Post a Comment
Thanks for your comment it is much appreciated.