UK Billboards Equipped with License Plate Spy Cameras

An advertising campaign in the UK began using automated number plate recognition (ANPR) cameras to identify passing vehicles and create personalized advertisements.'

Castrol’s campaign added the license scanning technology which ties into the official UK Driver and Vehicle Licensing Agency (DVLA) database. The agency provides private registration information to just about any company willing to pay the desired fee. According to Castrol, this particular campaign does not store any information about what vehicles or drivers pass the sign.

Read more...