With her pub struggling to survive, landlady Kerry Fenton needed a way to bring in business - fast.
So when one of her regulars claimed he had found a 'legal loophole' to get round the smoking ban, she decided to act on his advice.
Just five days later, customer numbers have quadrupled as word has spread about the 'smoking research centre' in the Cutting Edge pub in Barnsley.
James Martin, 40, studied the fine print of The Smoke-Free (Exemptions and Vehicles) Regulations 2007 to come up with a solution to his local pub's problems in the non-smoking era.
He worked out that a 'smoking research centre' could be introduced if the building has a separate room and no through bar. Customers would be allowed to smoke in the room after filling in a research questionnaire about their smoking habits.
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www.apintandafag.co.uk
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