David Cameron announced a crackdown on the workshy yesterday, declaring 'the free ride is over.
The message was carried on the first of a new series of posters, featuring the slogan: 'Let's cut benefits for those who refuse work.' Tories hope the series of slogans starting with 'Let's' will show the party wanting to work with the public to change Britain.
Earlier posters suggesting that Mr Cameron alone would achieve things were deemed a failure.
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