Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader. It became a very useful way to connect with your friends, long-lost friends and family members. Even if you didn’t really want to keep up with them.
Soon everybody — including your uncle Louie and that guy you hated from your last job — had a profile.
And Facebook realized it owned the network.'
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