The novel describes a "mild dictatorship" implemented by a "magical governance". This is a dictatorship implemented through the excitement of the human senses, through the narcosis of the conscience, through effects of seduction, a seduction mixed with the subversion of the intimate space.
For these achievements, the Soma, a drug (psychotropic drugs) and television are essential. TV is the most efficient means for brainwashing and controlling society.
Television has a "magical effect", one of excitement, of induction of sensations of pleasure and inflaming the imagination. TV is not imposed by force on people; it is desired by the population for its fascination, of seduction, for the cathartic experience much of a shamanic type, for the powerful excitement and narcosis produced.
In Huxley's "Brave New World" everyone is encouraged to watch television and consume the ubiquitous drug Soma. Soma is a hallucinogenic that replicates religious experiences, eliminating God and the need for religion. Soma and television are complementary.'
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