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Monday, November 09, 2009

Total Sellout: American Academy of Family Physicians Lets Coca-Cola Sponsor Health Advice


The American Academy of Family Physicians has prompted outcry and lost members over its new six-figure alliance with the Coca-Cola Co. The deal will fund educational materials about soft drinks for the academy's consumer health and wellness Web site, www.FamilyDoctor.org.

Academy CEO Dr. Douglas Henley said Wednesday that the deal won't influence the group's public health messages, and that the company will have no control over editorial content. He said the new online information will include research linking soft drinks with obesity and will focus on sugar-free alternatives.

But critics say the Coke deal will water down the advice.

"Coca-Cola, like other sodas, causes enormous suffering and premature death by increasing the risks of obesity, diabetes, heart attacks, gout, and cavities," Harvard University nutrition expert Dr. Walter Willett said in an e-mail.'

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