Who Would you Rather Trust - the BBC or a Blogger?

The best reason for wanting my colleagues to survive is that serious reporters and broadcasters offer a guarantee that what they say is true. If they stray, their editors impose journalistic standards and insist on objectivity. They may not have the best or fullest story or the most vivid account, but readers should be able to assume their work is reliable, while a blogger's commitment to objectivity can never be assumed.

The BBC offers the most comprehensive guarantee. Politicians and lobbyists want to influence it more than any other news organisation because, despite occasional lapses, its reporters have earned the right to be believed.

The corporation should be becoming the most important news institution not merely in Britain but the world.

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